Marketing Essentials You Need to get right. It’s a well-known fact, that businesses can unlock significant growth by focusing on improving their marketing efforts. To get yourself well on your way to upgrading your marketing, there are 4 important things you need to know:
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Separate your marketing:
Recognize the need for a distinctly separate marketing function with someone clearly accountable other than your head of sales.
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Gather important data from customers & employees:
You need market intelligence to drive your marketing decisions around price, place, promotion, and product, the classic 4 Ps of marketing.
The simplest approach is for each executive to call one customer per week and talk with one front line employee per week. Find out about their priorities and pains; inquire what they are seeing in their own industries and neighborhoods; and ask them what they are seeing and hearing from your competitors. Only last do you ask for their feedback on your firm.
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Marketing meetings & metrics:
Set up weekly marketing meetings, separate from sales meetings, to discuss key marketing metrics.
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Become a student of marketing:
Last, to continue feeding ideas and topics for your weekly marketing meeting, become a great student of marketing. Read every book, attend every workshop, and visit every company that represents world-class marketing. It takes just one great idea, executed well, to kickstart the brand awareness, engagement and sales your business needs.
Get your marketing essentials you need to get right off to a great start by reading the full article by Verne Harnish. It was written some 10 years ago but it’s timeless advice for mid-market businesses that’s as relevant now as it was back then. Read the full article here: The 4 Imperatives of Marketing.
Read more articles and insights about Operational Excellence here.
