What core skills do salespeople need? We’ve covered how to find and attract A-player sales talent to your businesses in a previous article. In this article, we will discuss the sales skills you need to be on the lookout for when identifying star talent.
Broadly speaking, you can break the skills needed by a good salesperson up into two categories:
Product knowledge is generally where most business owners will focus their efforts when training their salespeople. But the generic sales skills are just as important and can take years to truly master.
This is just a brief list of some of the core skills salespeople need. Salespeople should never stop learning, and sales managers have a responsibility to ensure that their salespeople are given constant training and coaching to continuously improve their sales skills.